The Cosmetic Innovation Expo (CiE) was founded in 2021, with a focus on "new technology, new aesthetics, new brands, and new channels", aiming to converge science and aesthetics and create a hub for innovation in the beauty industry. Held annually in March in Hangzhou, the exhibition features carefully selected exhibitors, innovative products, creative zones, and exciting activities. With its compelling offerings, CiE has attracted numerous exhibitors and professional attendees, establishing itself as a must-attend event for beauty enthusiasts and industry professionals alike.